Why the hygiene concept is practiced at AirFitness Berlin
Published on August 4, 2020 on eversportsmanager.com
Creativity and adaptability – that’s what AirFitness Berlin proved more than once this year. As for so many studios, the rapid changes and uncertainties of 2020 brought major challenges for the two Berlin gyms. However, AirFitness also saw the changes in the fitness industry as an opportunity: while the AirFitness team worked on an extensive hygiene concept to to attract customers to the studio, AirFitness has developed an extensive online program during the current lockdown to motivate members to continue exercising. Nadine Petzold, Team Lead in Business Development at AVIVA Berlin, told us how the AirFitness team achieved this in an online interview.
With online classes through the first lockdown
To continue to be there for all customers, Nadine and her team have come up with a few ideas: Members currently have currently have four different options to choose fromto keep fit online. Watch the video to get an overview of how AirFitness Berlin is organizing its “lockdown offer”.
1. online courses for at home
Since June, the AirFitness studios have been offering their course program online as well. Nadine tells us that the digitalization of the lockdown fitness offer with Eversports as a partner and that she was able to contact customer service if she had any questions. It has been possible ever since, live streams and videos on demand to members online and to process payment directly via the website or the Eversports marketplace.
What matters most when broadcasting Zoom classes? According to Nadine and her team, it’s the good technology and the personal interaction between trainer and customer. That’s why AirFitness has invested in good equipment to be able to offer high quality online classes. quality. While the classes themselves are streamed via an external camera connected to a laptop, advice from event technicians was sought for the audio transmission to ensure the best quality. This guarantees a pleasant experience for the members and has been very well received. Nadine tells us that digital flipcharts (Smart Flip2) also make it easier for trainers to engage with participants and motivate them. To ensure that the social component is not neglected, a lot of emphasis is placed on interacting with the participants before and after the lesson. This gives each member the feeling of being part of the group despite the distance.
>> Click here for the AirFitness course program
2. online courses with the option to rent equipment
As an additional offer to the online program AirFitness offers equipment rental. A particular highlight here are the jumping fitness courses, which members can use to bring “fun and action” into their living room. AirFitness provides the trampolines for €20 per month, with collection and delivery taken care of for participants. Nadine tells us that this offer has been very well received. “This way, we not only get the courses full, but also get into the customer’s head at the same time. As a gym, we show our members that we are behind them and that their health is our top priority right now.” This allows participants to develop the habit of exercising regularly and come back to the studio as soon as operations can resume.
3. rental of sports rooms incl. live stream technology
AirFitness Berlin also offers a solution for those who cannot or do not want to train at home: The “all-round carefree package”. For €12.90, participants can rent their own sports room above the rooftops of Berlin. Equipment and technology are provided during the online streaming course. Members can simply rent their own 20 square meter room via the usual timetable on the websiteIn the Eversports booking calendar, they can choose whether they would prefer to take part from home or from their private classroom. Nadine tells us that customers are enthusiastic about this option and that it is a special experience, especially at the moment. This way, parents, for example, can also do their training without interruptions.
4. creation of an online video library
For members who are unable to attend the course, the recordings of the class are also available in the video library on the AirFitness website website. Participants can also use the Eversports Manager to be automatically sent the link to the video. This option gives members the freedom to integrate their training flexibly into their everyday lives and decide when and where they prefer to do their workout. Nadine and her team see great potential for the future here:
“Hybrid courses are a smart thing. This way, studio classes can be made available as a video after the class for a certain period of time. This gives participants even more flexibility – a cool offer in the course sector.
Nadine Petzold, Team Lead Business Development, AirFitness Berlin
With its extensive online offering, AirFitness Berlin is well positioned for the current lockdown and offers each of its members a solution to stay fit and active. How is AirFitness making the most of the new year? To prepare Preparing for the reopeningbecause, according to Nadine and her team, thinking ahead and good planning are key to a successful start to the new year. We wish AirFitness every success and look forward to continuing to support you along the way!
About AirFitness Berlin
The AirFitness studios are located in the AVIVA Berlin and in the ARZ – Outpatient Rehabilitation Center in Berlin Adlershof. The offer combines everything that can be found in the healthcare sector: occupational therapy, osteopathy, physiotherapy, but also a wide range of sports and fitness. This is how the team describes itself on the website: “health includes exercise.” This is why both health centers offer an all-encompassing concept for a healthy body. Under the name AirFitness is the open course area where customers can register and take part independently. From aqua gymnastics, equipment training, jumping fitness, Zumba, abdominal-leg-buttocks to yoga and Pilates – the course schedule at AirFitness everyone will find something they enjoy.
