In a series of workshops lasting several days, we redefined the brand for our hospital under the direction of Manuel Strebinger. Various surveys of patients and customers gave us a picture of where we currently stand, how we are seen and what needs to be improved. The result is the AVIVA brand, which gives our customers a clear promise and offers our employees guidance in their daily activities and important decisions.
During the series of workshops, the various rooms at AirSpace were used optimally for the presentations and group exercises of the 10-person team. The presentations took place in the large seminar room, while small groups worked on ideas in the meeting rooms. The coffee and lunch breaks took place in the cozy lounge with a view over the rooftops of Berlin.
